Transport services should not be named after other modes of transport

It is confusing to name a transport service after another mode of transport, or imply it with the name.

Here at T5 today, we have “railair”. I guess their thought was that it connects the airport to railway stations (why not just join up the rail network per se?). But it’s a bus.



The bus service to Oxford is called “the airline”. No.

I have been on a train in Austria called “Railjet”. Wrong.

And the manufacturer “Airbus” is named after the omnibus. Bad.

Come on transport marketers, let’s go back to sensible names.

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