no, coca cola's value did not fall by 4 Beeelion USD; at most, its evamp (extrapolated total value at marginal prices) did
There are two types of bullshit that commonly go together. I say bullshit rather than mistake, or fallacy, because we are in the realm of narrative-pushing. The first type of bullshit is confusing the total value of a thing with its evamp, or extrapolated total value at marginal prices [0]. This is a form of innumeracy. The second type of bullshit is fitting narratives to price fluctuations. Doing so makes unfounded claims about what the bullshitter knows about the causality involved, and in any case is often applied to noise rather than real moves, allowing the bullshit narrator to select whether the item is "up on" or "down on" the event they are bullshitting about. [0] < https://wibblement.blogspot.com/2021/11/evamp-market-cap-evamp-extrapolated.html > The particular case here came to my attention via this tweet: in which they claim "[..] Ronaldo's removal of [bottles] coincided with a $4bn fall in the company's value". But, o...